![]() ![]() This is a big turn-off for customers with questions. This is probably a no-brainer, but plenty of businesses out there really languish on responding to their chats. 4 tips for success with Facebook Messenger ads If you select automatic, your ad may show in some Messenger placements as Facebook sees fit.īut if you want to run a test ad set solely targeting Messenger placements, select manual, and choose the placements you want. You can select from either automatic placements or manual placements there. Your placement options are found at the ad set level, just beneath the audience settings. Instead, you’re simply expanding your average ad’s visibility by showing it in another one of Facebook’s properties-Messenger. Now, this likely won’t have the same effect as a click-to-message ad or sending existing chats a sponsored message. So, if you’re running a conversion-driven campaign that directs people to your website when clicked, you can still show this ad in Messenger Stories and Messenger inbox. Placements are, to put it simply, where among Facebook’s properties your ads will show. As we mentioned earlier, most campaign objectives will allow you to choose between manual and automatic ad placements. You can choose to have your sponsored message feature text only or text and image.Įasiest of all is running your ads in Messenger-related placements. This template will be different from your click-to-message template. Instead, you’ll be prompted to create a message template again. That said, now head into the creation of your ad.īecause sponsored messages are a bit different, you won’t have the normal options for setting up your ad text and creative. You’ll also notice that when you get to “Optimization & delivery,” your only option will be to optimize your ad delivery for impressions. Just keep an eye on your audience size and make sure it’s not too small. You’re saying that you want your sponsored message to show to people that you have existing conversations with and who are also on your all website visitors retargeting list. However, you can expand the “Show advanced options” dropdown to further refine your audience targeting by demographics and detailed targeting or custom audiences.įor example, suppose you add your all website visitors retargeting list to your audiences in this ad set. How to set up click-to-message adsīy default, your sponsored messages will be shown to people you have existing conversations with. Key Takeaway: If your brand awareness is already strong, people are actively seeking you out, and your audience is robust, then don’t be afraid to use Facebook Messenger ads to ask for the sale. Kisuhi’s ads optimized for messaging (rather than for Page posts engagement) resulted in They used the Messaging Events API to track purchases made within Messenger itself. Brands have been using Facebook Messenger ads to drive sales effectively.įashion brand Kisuhi, for example, drove ads to Messenger, where users could shop and buy without ever leaving Facebook. But that’s not all.įacebook Messenger can also enable transactions in a way that not many other digital marketing tools can. Many brands use Messenger to nurture cold audiences, acquire new leads, and promote excellent customer service. In this article, we’ll go over Facebook Messenger ads from top to bottom, including a step-by-step setup, key benefits, and essential tips for success.įacebook reports that 20 billion messages are exchanged between businesses and customers via Messenger each month. You can start that conversation and get in front of your audience directly through Facebook Ads. You no longer have to wait for people to message you on their own. So it comes as no surprise that Facebook Messenger ads can bring big benefits to your business by getting those essential customer conversations going via your ad strategy. Gaining a loyal customer base often starts with forming a relationship with your customers-letting them know that you’re there to help them and answer their questions and concerns. □Įxcellent customer response and engagement go a long way when you’re building sales for your business. If you spoke to a robot that couldn’t understand what you needed on even a basic level, your answer is probably no. What kind of impression did it leave you with?ĭid the person you talked to graciously answer all your questions? Did they get you what you needed to know?Īnd moreover…did the interaction make you want to purchase their product over other businesses you’d been considering? Think of the last time you chatted with a business. ![]()
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